What IQOS ILUMA i is
IQOS is Philip Morris’s heated tobacco system, and ILUMA i is its current generation. It runs on TEREA sticks, which is what we sell.
A TEREA stick is real tobacco, but it’s heated instead of burned. There’s no flame, no ash and no lighter to carry. You get the taste of tobacco in a short session, then the stick goes in the trash and the device goes back in your pocket.
How it works: induction, no blade
Older IQOS models heated HEETS on a thin metal blade inside the device. The blade could break, and it needed regular cleaning. ILUMA i drops the blade and uses induction instead.
Every TEREA stick has a small metal heating element sealed inside the tobacco. The device heats that element through induction, and the element heats the tobacco from the inside. Here’s what that looks like in use:
- It starts on its own. Push a stick in and heating begins automatically. After about 20 seconds the device vibrates, and it’s ready.
- One stick, one session. A session lasts up to 6 minutes or 14 puffs, whichever comes first. The device vibrates again near the end.
- Nothing to clean. The stick is sealed at both ends, so no loose tobacco is left in the chamber.
The three ILUMA i devices
All three heat TEREA the same way. They differ in design, battery life and extra features.
| Model | Design | Good for | Price |
|---|---|---|---|
| ILUMA i PRIME | Holder + pocket charger, aluminum case | The premium look and feel | from 5,600 THB (about $163) |
| ILUMA i | Holder + pocket charger | Touch screen and pause mode for less | from 5,100 THB (about $149) |
| ILUMA i ONE | One piece, no separate charger | Up to 20 sticks in a row on one charge | from 4,200 THB (about $122) |
Colors change from one delivery to the next, so ask the manager what’s available today. For a side-by-side look at battery life, features and charging, see our ILUMA i comparison.
TEREA: three versions
We sell TEREA by the carton only: 10 packs per carton. There are three versions, and every one of them works in every ILUMA i device.
- TEREA Japan: the widest range, noticeably more menthol, and several capsule flavors. 2,750 THB (about $80) per carton, or 2,600 THB (about $76) each for 2 or more.
- TEREA Indonesia and Malaysia: many flavors carry the old HEETS names, like Amber, Sienna, Turquoise and Purple Wave. 2,550 THB (about $74) per carton, or 2,400 THB (about $70) each for 2 or more.
Returning customers and orders of 10+ cartons get a discount. Ask the manager for details. The full flavor list, with strength and cooling ratings, is on the TEREA page.
Looking for HEETS?
HEETS are discontinued, and we don’t sell them. They wouldn’t work in ILUMA i anyway: HEETS have no metal element, so induction has nothing to heat. It works the other way too. Never put TEREA in an old bladed IQOS like the IQOS 3 DUO.
If you’re switching, our HEETS page shows which TEREA flavor comes closest to the HEETS you used to buy.
Where to buy IQOS in Thailand
You’ll find stories online about an official IQOS boutique in Siam Paragon or another Bangkok mall. They aren’t true. There are no official IQOS stores in Thailand, and 7-Eleven doesn’t sell IQOS or TEREA either. In Thailand, IQOS devices and TEREA are sold by delivery shops like ours.
Straight talk: the law
Heated tobacco is formally banned in Thailand. Import and sale have been prohibited since 2014, under the same rules as vapes. The UK Foreign Office names heat-not-burn devices explicitly and puts typical fines at 5,000–30,000 baht.
In practice things are softer. On the street or the beach, people are usually asked to put it away, and a fine is possible but not the rule. The one real risk is customs at the airport, where a device or TEREA in your luggage can be confiscated. That’s why ordering here is simpler than bringing your own. Our guide on whether IQOS is legal in Thailand covers the details.
Thai law also counts vapor from a tobacco product as smoking. The usual no-smoking rules apply in hotels, restaurants and other public places.
How ordering and delivery work
- Message us on WhatsApp or Telegram, 12:00–23:00 Bangkok time, 7 days a week. The manager writes in English.
- Confirm the order. The manager checks stock and confirms the final price and your address before you pay. You pay by bank transfer to a European or Thai account, or in crypto. There’s no cash on delivery.
- Get your box. A courier (Kerry Express, now KEX, or Flash Express) brings a plain box with no brand names on it. At a hotel, it’s left at reception for you.
Standard delivery is free: Bangkok next day, Pattaya 2 days, Phuket 3 days, Koh Samui and Koh Phangan 4 days, and most other places 2–4 days. In Bangkok, express delivery by Grab takes about 2 hours for an extra fee.
We don’t accept returns or exchanges, which is why everything is confirmed before shipping. Adults only (20+). See How to order for more on payment and delivery.
IQOS by city
Delivery details, areas and local tips for heated tobacco in our main cities:
- IQOS and TEREA in Bangkok
- IQOS and TEREA in Phuket
- IQOS and TEREA in Pattaya
- IQOS and TEREA on Koh Samui
Heading somewhere else, like Hua Hin or Krabi? See other destinations.
